Jurnal Bisnis, Ekonomi, Manajemen, dan Kewirausahaan

Eksplorasi Makna Budaya Hybrid Work dalam Membangun Loyalitas Karyawan di PT Kayu Lapis Indonesia Sukorejo

Nita Destianingsih — 2025-08-19

This study aims to: 1) Analyze employees' understanding of hybrid work culture at PT Kayu Lapis Indonesia Sukorejo, 2) Analyze the factors that influence employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 3) Analyze the role of hybrid work culture in increasing employee loyalty at PT Kayu Lapis Indonesia Sukorejo, 4) To analyze the meaning of hybrid work culture in building employee loyalty at PT Kayu Lapis Indonesia Sukorejo. The research approach used is a qualitative approach with a descriptive type. Data was collected through in-depth interviews. This study had five informants, consisting of two administrative and operational employees, two supervisors, and one HR manager. Purposive sampling was the sampling technique used. The findings of this study indicate that employees have an understanding of hybrid culture that is focused on operational aspects and do not show any internalization of the values contained therein. Examples include responsibility, independence, and the effectiveness of digital communication. This will create delays in adapting to the work culture in the long term. Meanwhile, employee loyalty in this study is shaped by internal and external factors. Employees in this study are able to maintain a good work-life balance even though the hybrid culture has not been optimally implemented. This is demonstrated by the high level of employee loyalty.

Strategi Manajemen Pemasaran Digital Marketing untuk Keberlanjutan Usaha Mikro Pemberianku.Gift

Muhammad Fajar Rahmatullah — 2025-08-19

Micro businesses play an important role in Indonesia's economic growth, but the challenge of maintaining sustainability is a major issue, especially in the digital age. This study aims to analyze marketing management strategies that can improve the competitiveness and sustainability of micro businesses through the use of digital technology. The research method uses a qualitative approach with literature studies and observations of several micro business actors in Indonesia. The research findings indicate that the use of social media, e-commerce, digital branding, and technology-based services can expand market reach and enhance customer loyalty. Strategic recommendations include digital marketing training, developing relevant content, and collaborating with digital platforms. This study aims to: 1) identify the digital marketing strategies currently implemented and executed by Pemberianku.Gift to increase market share and competitiveness; 2) identify the challenges faced in implementing digital marketing strategies in this micro business; 3) analyze the digital marketing strategies used by Pemberianku. Gift and formulate the effectiveness of the strategy towards consumers; 4) Identify obstacles in the application of digital marketing in micro businesses. Important findings show that this strategy increases brand visibility and repeat orders. However, the challenges faced include: limited digital human resources, fluctuating advertising costs, and difficulties in measuring the ROI of social media activities.

Upaya Meningkatkan Kualitas Tenaga Kerja Keluarga dengan Bekal Pelatihan Kemampuan dan Keterampilan Usaha Kecil Menengah (UKM) Optimalisasi Produktivitas Tempe Rumahan di Desa Kertosari

Jam'ul Faza Mohamad — 2025-08-20

This study aims to analyze efforts to improve the quality of family labor through training in skills and abilities in small and medium-sized tempe businesses in Kertosari Village in order to optimize productivity. A descriptive qualitative method was used in this study, with data collection consisting of observations and detailed interviews with entrepreneurs and family members involved in the production process. The study revealed that both structured and unstructured training had a positive impact on improving workers' knowledge, technical skills, and self-confidence. This training helped entrepreneurs understand the production process through hands-on practice. However, limitations in production tools, difficulties in entering the market, and psychological barriers to innovation remain significant challenges. The need for appropriate production techniques, efficient resource management, and marketing strategies tailored to local conditions is essential to achieve optimal productivity. Continuous support from the government and other stakeholders is crucial to ensure sustainability and greater economic benefits for the families of home-based tempe entrepreneurs in Kertosari Village.

Literature Review: Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan (Pendekatan Deskripsi Kualitatif)

Usman Adio Putra — 2025-08-20

This study discusses the influence of leadership and organizational culture on employee performance using a literature review approach. Leadership, both transformational and transactional, has a significant impact on employee motivation, commitment, and performance. Effective leadership is able to form strong relationships between leaders and employees, encouraging better performance. Meanwhile, an organizational culture that supports positive values and clear work practices can create a conducive work environment for increased productivity and job satisfaction. This study examines various leadership theories and relevant organizational culture concepts, as well as their interrelationship in influencing individual and team performance. Based on the literature review findings, it can be concluded that effective leadership and a strong organizational culture significantly contribute to improving employee performance. These findings provide important insights for practitioners and researchers interested in understanding the dynamics influencing performance within an organizational context.

Strategi Peningkatan Kualitas Sumber Daya Manusia dalam Mengadopsi Teknologi Artificial Intelligence untuk Optimalisasi Kinerja Perusahaan di Era Digital

Andik Setiawan — 2025-08-20

Digital transformation has fundamentally changed the operational paradigm of companies. The implementation of Artificial Intelligence (AI) has become a key requirement for improving efficiency and competitiveness. However, the success of AI implementation depends heavily on the readiness and quality of human resources (HR) in adopting this technology. This article aims to examine strategies for improving HR competencies in the face of AI integration in the workplace. Digital information driven by advancements in Artificial Intelligence (AI) technology requires companies not only to adopt new technologies but also to ensure the readiness of Human Resources (HR) to manage them. This study aims to identify strategies for enhancing HR quality to support AI adoption within companies and analyze its impact on organizational performance optimization. The research results indicate that improving HR quality through digital training, technical competency development, and strengthening an innovation culture are key to supporting the successful implementation of AI. Additionally, collaboration between companies, educational institutions, and the government is crucial for creating a sustainable learning ecosystem. Strategies implemented effectively by companies not only enable the successful adoption of AI but also enhance operational efficiency, competitiveness, and overall productivity. This research provides strategic recommendations for business actors and policymakers in managing sustainable AI-based digital transformation.

Analisis Manajemen Customer Service dalam Meningkatkan Kinerja Sumber Daya Manusia di Grapari Telkomsel

Muhammad RIzky Fatkhurrahman — 2025-08-20

Customer service is one of the crucial elements in maintaining the image and sustainability of a company, including in the telecommunications sector. GraPARI Telkomsel, as a customer service center, is required to provide excellent service to improve customer satisfaction and human resource performance. This study aims to analyze customer service management in improving human resource performance at Grapari Telkomsel. The research findings indicate that the customer service management implemented includes continuous training, motivation, performance measurement, and the application of strict service standards. This strategy has a positive impact on improving the professional competence and productivity of human resources in serving customers. The objective of this study is to reveal that effective customer service management not only enhances customer satisfaction but also directly contributes to improving human resource performance within the Grapari Telkomsel work environment. The implications of these findings indicate that the role of customer service management is inseparable from the company's strategic efforts to foster a service-oriented work culture by creating a supportive work environment, such as through regular evaluations, constructive feedback, and recognition of human resource performance. The achievements of GraPARI Telkomsel employees are able to foster loyalty and engagement among human resources.

The Effect Of Leadership Style, Work Discipline And Work Motivation On Employee Performance Through Employee Satisfaction As An Intervening Variable In The Department Of Education, Youth And Sports Of Kaimana District

Mochamad Noer Arafat Ombaier — 2025-12-28

This study aims to analyze the influence of leadership style, work discipline and work motivation on employee performance through employee satisfaction as an intervening variable. The research approach uses a quantitative approach. The population and sample were 71 respondents, namely Dinas Pendidikan, Pemuda Dan Olahraga Kabupaten Kaimana employees. Data analysis used multiple linear regression and Sobel test. The research results show that leadership style has a positive and significant effect on employee performance. Work discipline has a positive and significant effect on employee performance. Work motivation has a positive and significant effect on employee performance. Leadership style has a positive and significant effect on employee satisfaction. Work discipline has a positive and significant effect on employee satisfaction. Work motivation has a positive and significant effect on employee satisfaction. Employee satisfaction has a positive and significant effect on performance

The Effect Of Compensation, Work Discipline, Work Motivation And Organizational Commitment On Employee Performance With Job Satisfaction As An Intervening Variable On Employees Of The One-Door Integrated Investment And Service Service Office (DPMPTSP) Of East Java Province

Mochammad Akhiri — 2025-12-28

Employee performance is one of the important factors that determine the success of an organization. High employee performance will be able to support the achievement of organizational goals. Therefore, efforts are needed to improve employee performance. Employees as part of human resources (HR) are individuals who work as drivers of an organization, both institutions and companies. This study aims to determine the effect of compensation, work discipline, work motivation and organizational commitment on employee performance with job satisfaction as an intervening variable. The study population was all employees at the Investment and Integrated Services Agency (DPMTSP) of East Java Province, totaling 70 people. The research sample was taken based on saturated sampling technique, so that all populations were used as research samples. Data analysis techniques used linear regression, t-test and Sobel test. The results of the study showed that compensation did not significantly influence employee loyalty. Work discipline did not significantly influence employee loyalty. Work motivation significantly influenced employee loyalty. Organizational commitment did not significantly influence employee loyalty. Job satisfaction significantly influenced employee loyalty. Compensation did not significantly influence employee loyalty through job satisfaction. Work discipline significantly influenced employee loyalty through job satisfaction. Work motivation significantly influences employee loyalty through job satisfaction. Organizational commitment significantly influences employee loyalty through job satisfaction.

The Effect of Marketing Strategy And Service Quality On Patient Loyalty Through Patient Satisfaction At Kaimana Regional Hospital, West Papua

Mohamad Safi’i — 2025-12-28

This study aims to examine the influence of marketing strategies and service quality on patient loyalty through patient satisfaction at Kaimana Regional General Hospital, West Papua, conducted on 96 respondents. The results of this study indicate that Marketing Strategy influences patient satisfaction at Kaimana Regional General Hospital, West Papua (1) Service Quality influences patient satisfaction at Kaimana Regional General Hospital, West Papua (2) Marketing Strategy influences patient loyalty at Kaimana Regional General Hospital, West Papua (3) Service Quality influences patient loyalty at Kaimana Regional General Hospital, West Papua (4) Customer satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (5) Marketing Strategy through Customer Satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (6) Service Quality through Customer Satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (7).

The Effect Of Quality Of Work Life, Job Satisfaction And Psychological Empowerment On The Performance Of West Papua Regional Police Personnel

Muhamad Irfan — 2025-12-28

This study examines how quality of work life, job satisfaction, and psychological empowerment affect job performance among personnel of the West Papua Regional Police. A total of 273 respondents were selected from 863 employees using Slovin’s formula and random sampling. Data were collected through a structured survey and analyzed with multiple regression via SPSS. The results show that quality of work life and psychological empowerment significantly improve job performance, while job satisfaction has no notable effect. Collectively, the three variables have a significant impact when tested simultaneously. The findings suggest that focusing on improving work life quality and empowering staff can enhance performance in law enforcement agencies

The Role of Cage System Fish Farming on the Empowerment and Economic Strengthening of the Community of Gredek Village, Gresik Regency

Muhammad Bahrul Ghofar — 2025-12-28

The implementation of cage-based fish farming in Gredek Village, Gresik Regency, serves as a key community empowerment strategy to enhance local welfare through aquatic resource utilization. This study aims to identify the challenges in implementing the program and provide recommendations for improvement. Using a qualitative descriptive method, data were collected through interviews with fish farmers, cooperative managers, and representatives from the Gresik Fisheries Department. Results show that 85% of farmers have basic cage management and feeding skills, yet 70% face difficulties in marketing and accessing capital. Around 65% lack knowledge of water quality and fish health, increasing the risk of crop failure, while 80% report fluctuating feed prices that reduce production efficiency. Despite these constraints, the program has improved community capacity and technical skills. For greater sustainability, efforts should focus on stabilizing feed prices, enhancing financing access, expanding marketing networks, and strengthening training in water quality and fish health management. Improved infrastructure is also essential to support long-term program sustainability.

The Effect of Location, Building Design, Price, Promotion, on Housing Purchase Decisions with Buying Interest an Intervening Variabel in Pasuruan Grand City Housing

Muhammad Khoiron — 2025-12-28

This study aims to determine the partial effect of price, location, building quality, and promotion on purchase intention in Grand City housing. The population in this study were all customers or users of Grand City housing. The sample size was determined using the Slovin formula, and a sample of 60 respondents was obtained. Hypothesis testing was conducted using multiple linear regression analysis. The results obtained in this study indicate that price, location, building quality, and promotion have a positive and significant effect on purchase intention. The results of the coefficient of determination analysis indicate that 92.9% of purchase intention is influenced by price, location, building quality, and promotion. While the remaining 7.1% is influenced by other variables outside the model.

The Influence of Work Motivation, Work Environment, and Work Discipline on Employee Performance in Property Developer Companies in Pasuruan City

Muhlison Fatowi — 2025-12-28

This study aims to analyze the influence of work motivation, work environment, and work discipline on employee performance in property developer companies in Pasuruan City. The study used a quantitative approach with a sample of 100 employees selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The independent variables were motivation, work environment, and discipline, while the dependent variable was employee performance. The results showed that work motivation, work environment, and work discipline simultaneously and partially had a significant positive effect on employee performance. The work discipline variable had the strongest influence, followed by work motivation and work environment. These findings emphasize the importance of building motivation, creating a supportive environment, and enforcing discipline to enhance performance. This study contributes to human resource management literature, especially within the property sector in Indonesia.

The Effect Of Service Quality, Facilities, And Trust On Loyalty With Customer Satisfaction As An Intervening Variable At Pt Sarana Mandiri Sejahtera Abadi

Nofian Supriyono — 2025-12-29

This study is motivated by a 20.6% decline in the number of customers at PT Sarana Mandiri Sejahtera Abadi in 2024, indicating a decrease in customer loyalty. The objective of this research is to analyze the influence of service quality, facilities, and trust on customer loyalty, both directly and indirectly through customer satisfaction as an intervening variable. A quantitative research approach was employed, using a survey method by distributing questionnaires to 97 customers. The data were analyzed using Partial Least Squares (PLS) to examine causal relationships between variables. The results show that service quality and trust have a positive and significant effect on both customer satisfaction and loyalty. However, facilities have a positive but insignificant effect on satisfaction and loyalty. Customer satisfaction is proven to mediate the relationship between service quality and trust with loyalty. These findings highlight the importance of improving service quality and building trust to maintain customer loyalty.

The Effect Of Work Motivation And Human Resource Development On Planning Through Job Satisfaction As An Intervening Variable At Landungsari Terminal, Technical Implementation Unit For Management Of Road Traffic Infrastructure In Malang

Novita Widiantari — 2025-12-29

This research aims to analyze the influence of work motivation and human resource development on human resource planning at Terminal Landungsari, the Technical Implementation Unit for Traffic and Road Transport Infrastructure Management in Malang. The main focus of the study is to explore the role of job satisfaction as an intervening variable. Using a quantitative approach, this research examines the relationships between these variables. The research problems addressed include: (1) the form of the influence of work motivation on human resource planning; (2) the form of the influence of human resource development; (3) the role of work motivation ; (4) the role of human resource development in planning; (5) the supporting and inhibiting factors of the influence of work motivation and human resource development; and (6) the impact of work motivation on job satisfaction. The results are expected to provide a comprehensive overview of how work motivation and human resource development, mediated by job satisfaction, can contribute to effective human resource planning at Terminal Landungsari.

The Effect Of Workload And Organizational Support On Employee Performance With Emotional Intelligence As An Intervening Variable At The Health Office Of Mamberamo Tengah Regency

Oki Yikwa — 2025-12-29

This study aims to analyze the effect of workload, organizational support, and emotional intelligence on employee performance at the Health Office of Mamberamo Tengah Regency, with emotional intelligence as an intervening variable. This study uses a quantitative method with a descriptive analysis approach and hypothesis testing through statistical tests, involving 100 respondents from the Health Office of Mamberamo Tengah Regency as the sample. The results show that workload has a significant effect on emotional intelligence, with a T-Statistics value of 3.769 and P-Values of 0.000, indicating that a higher workload can enhance employees' emotional intelligence. Organizational support has a positive effect on emotional intelligence, with a T-Statistics value of 2.650 and P-Values of 0.008. These findings suggest that the support provided by the organization, whether emotional, material, or social, can help employees manage their emotions more effectively. Employee performance is also significantly influenced by emotional intelligence, with a T-Statistics value of 3.125 and P-Values of 0.002, meaning that employees with good emotional intelligence work more effectively. Based on these findings, it is recommended that the organization improve workload management to be more balanced and provide stronger support to employees, especially in terms of direct assistance from leaders. Furthermore, it is essential to strengthen the development program of employees' emotional intelligence to help them better manage stress and work pressure, which will ultimately enhance employee performance.