IRAWAN, D.; ADY, S. U.; SAYIDAH, N. Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions. Journal of Economics, Management, Entrepreneurship, and Business (JEMEB), [S. l.], v. 4, n. 2, p. 83–91, 2024. DOI: 10.52909/jemeb.v4i2.199. Disponível em: https://www.abnus.org/jemeb/article/view/199. Acesso em: 9 aug. 2025.