Irawan, D., S. U. Ady, and N. Sayidah. “Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions”. Journal of Economics, Management, Entrepreneurship, and Business (JEMEB), vol. 4, no. 2, Dec. 2024, pp. 83-91, doi:10.52909/jemeb.v4i2.199.