The Effect of Marketing Strategy And Service Quality On Patient Loyalty Through Patient Satisfaction At Kaimana Regional Hospital, West Papua
DOI:
https://doi.org/10.52909/jbemk.v5i1.242Keywords:
Marketing Strategy, Service Quality, Customer Satisfaction, Customer LoyaltyAbstract
This study aims to examine the influence of marketing strategies and service quality on patient loyalty through patient satisfaction at Kaimana Regional General Hospital, West Papua, conducted on 96 respondents. The results of this study indicate that Marketing Strategy influences patient satisfaction at Kaimana Regional General Hospital, West Papua (1) Service Quality influences patient satisfaction at Kaimana Regional General Hospital, West Papua (2) Marketing Strategy influences patient loyalty at Kaimana Regional General Hospital, West Papua (3) Service Quality influences patient loyalty at Kaimana Regional General Hospital, West Papua (4) Customer satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (5) Marketing Strategy through Customer Satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (6) Service Quality through Customer Satisfaction influences patient loyalty at Kaimana Regional General Hospital, West Papua (7).
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