Employee Productivity Improvement Strategy Through Innovation: An Analysis of Digital Communication Technology and R&D in Trading Companies in Jakarta
DOI:
https://doi.org/10.52909/jemeb.v5i1.224Keywords:
Innovation, CSR, Environmental Practise, Organizational CultureAbstract
Purpose: This study analyzes how CSR, innovation, and environmental policies influence organizational sustainability. It also examines how organizational culture mediates these factors to enhance overall performance.
Method: Study employ a quantitative research design, distributing structured questionnaires to employees and management in various industries. The data were analyzed with Structural Equation Modeling (SEM) to assess the relationships between the independent variables (innovation, CSR, and environmental practices), the mediating variable (organizational culture), and the dependent variable (organizational sustainability).
Results/Findings: The reasuts reveal Digital communication technology strongly enhances innovation (β = 0.771, t = 22.06, p < 0.001), while R&D modestly boosts innovation (β = 0.087, t = 1.96, p = 0.025). Notably, digital technology has no direct impact on productivity (β = 0.014, t = 0.50, p = 0.308). In contrast, R&D almost perfectly drives productivity (β = 0.996, t = 136.01, p < 0.001), and innovation also contributes positively but only slightly (β = 0.019, t = 2.00, p = 0.036). All interpretations align with standard significance benchmarks (|t| ≈ 2, p < 0.05) .
Contribution: By presenting data on important factors and the mediating function of organizational culture, this study advances our understanding of organizational sustainability. It provides practitioners and policymakers with helpful ideas on how to take use of these characteristics to enhance performance.
Originality: A comprehensive model of organizational sustainability is created by this research by combining five independent variables, a mediating variable, and a dependent variable. It presents a fresh viewpoint on how internal variables amplify the influence of sustainability drivers by highlighting the function of organizational culture, offering a comprehensive strategy for enhancing sustainability.
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