Improving Competitive Advantage through Sustainability Development Goals (SDGs) supported by Value Creation and New Product Development on Manufacturing Sector in Bekasi Indonesia
DOI:
https://doi.org/10.52909/jemeb.v5i1.225Keywords:
Value Creation, New Product Development, SDG, Competitive Advantage, ManufacturingAbstract
This study examines how Value Creation and New Product Development (NPD) influence Competitive Advantage, and whether Sustainable Development Goals (SDGs) mediate these relationships in the manufacturing sector. Employing a quantitative descriptive design, data were collected from 272 respondents across Bekasi’s manufacturing firms and analyzed using PLS-SEM via SmartPLS. The findings reveal that both Value Creation (β = 0.260, t = 2.297, p = 0.022, f² = 0.148) and NPD (β = 0.455, t = 4.949, p < 0.001, f² = 0.458) significantly and positively impact Competitive Advantage, with NPD exerting a stronger effect. Engagement with SDGs also positively affects Competitive Advantage (β = 0.158, t = 2.258, p = 0.024), albeit to a lesser extent. However, the direct relationships from Value Creation or NPD to SDG performance were not statistically significant, and SDGs did not mediate their effects on Competitive Advantage. This research contributes to theory by confirming innovation and stakeholder-centered value creation as primary drivers of competitive positioning, while highlighting that SDG alignment supports—but does not transmit—the benefits of operational and innovation efforts. Practically, it suggests firms should fortify value creation and NPD capabilities, and strategically integrate sustainability to amplify their competitive impact. The study is original in detailing the non-significant mediation of SDGs, challenging the common assumption that sustainability goals automatically follow from value or innovation investments. It provides nuanced insights into the distinct and complementary roles of value creation, product innovation, and sustainability engagement in driving competitive advantage in manufacturing contexts
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Copyright (c) 2025 Ahmad Sopyan, Sukesi Sukesi, Suyanto Suyanto, Aminullah Assagaf, Eddy Yunus
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