Vol. 4 No. 2 (2024): November

Articles

• The Banking Economic Value Model Based on the Perspectives of Investment, Credit, Service Quality, and Digital Banking with the Moderating Role of Bank Digitalization Level: A Systematic Literature Review

  Nadia Ismi Avissa, Sri Utami Ady, Nur Sayidah

  51-68

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• A Comprehensive Review of Service Quality, Perceived Value, Loyalty, and Customer Satisfaction: Integration and Implications for Modern Marketing Strategies

  Agung Pribadi, Sri Utami ady, Nur Sayidah

  69-82

  • PDF

• Building Brand Trust: The Role of AI-Driven Personalization and Brand Storytelling in Strengthening Brand Authenticity Perceptions

  Donny Irawan, Sri Utami Ady, Nur Sayidah

  83-91

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• The Influence of Employee Training and Motivation on Employee Performance Through Job Satisfaction as an Intervening Variable in the Regional Secretariat of Sidoarjo Regency

  Agustina Astri Cahyani, Susanto Sukiman

  92-97

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• Circular Economy Approach to the Management of Used Cooking Oil for Biofuel Production

  Anih Sri Suryani, Tulus Th Tambunan, Budi Santosa, Joko Tri Haryanto

  98-105

  • PDF