The Effect of Location, Building Design, Price, Promotion, on Housing Purchase Decisions with Buying Interest an Intervening Variabel in Pasuruan Grand City Housing
Keywords:
Location, Building Design, Price, Promotion, Purchase Intention, Buying Interest.Abstract
This study aims to determine the partial effect of price, location, building quality, and promotion on purchase intention in Grand City housing. The population in this study were all customers or users of Grand City housing. The sample size was determined using the Slovin formula, and a sample of 60 respondents was obtained. Hypothesis testing was conducted using multiple linear regression analysis. The results obtained in this study indicate that price, location, building quality, and promotion have a positive and significant effect on purchase intention. The results of the coefficient of determination analysis indicate that 92.9% of purchase intention is influenced by price, location, building quality, and promotion. While the remaining 7.1% is influenced by other variables outside the model.
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